Don't Become a 'Legacy' CMO, CRO, or CSS Leader
A future-ready GTM leader will look very different than it does today as CMO, CRO and CSS roles converge to serve the digital-first customer
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Hot Conversations
Discover what CEOs and investors are doing to Supercharge their B2B Software Business today!
"Every CEO cares about driving growth, however, the path there is not always obvious or straightforward. Holly takes decades of experience and offers five core strategies for growth that CEOs and C Suite marketing and sales executives can adjust and action within their own companies. Her high seas metaphors and relevant real-world examples make this a highly engaging read." - Sue Barsamian
WHAT WE DO
What We Offer
Whether you are a hyper-growth business, a start-up or a turnaround, the throughlines are strategy, speed and impact next quarter - and you can’t wait for an enterprise-class GTM engine in a year.
WHAT WE DO
Stellar, Strategic GTM
Without the Wait
Whether you are in a heated competitive race or charting a new course, world-class strategic go-to-market gives you tailwinds.
Some smaller and mid-sized organizations don't have the in-house power they need to get the impact their investors are looking for - which they often expect should happen overnight.
If you are in hyper-growth with a new round of investment, pivoting to a new business model, repositioning for competitive advantage or planning for an equity event, you don't have the time or resources to ramp a traditional marketing model. Yet, exactly when you need high-caliber, strategic marketing and sales is also when it may be out of reach.
Sound familiar?
FOR GROWTH STAGE COMPANIES
Strategic Growth Services
Surge at Scale for Growth Stage Companies
When facing hyper-growth you need speed and impact next quarter, not an accidental fragmented set of tools and tactics that are hard to measure - or an enterprise-class engine in a year from now. Surge delivers strategic marketing and sales transformation services designed to rapidly transform your market position in just three months, so you can focus on execution and get your desired outcomes quicker.
FOR VC & PRIVATE EQUITY FIRMS
Strategic Consulting & Advisory
Independent, Board or Transaction Services
Surge Advisory Services help private equity firms conduct due diligence, review deals or assess market opportunities. For VC’s we can offer paid or advisory/board services to help accelerate growth for your portfolio company and can also help attract and recruit the right marketing team. In addition, Surge can help onboard and support a new CMO or CRO to fast track a GTM engine that can be a critical value driver.
TESTIMONIALS
Words From Clients
Check out what other say about my services
"Holly's a great transformational leader. She can boil down really complex business situations and apply methods to evolve business strategy, create unique market positioning and align GTM execution for the biggest impact. Plus, she's just fun to work with. "
Amit Yoran
CEO, Tenable
"I’ve been working with Holly in a couple different capacities. She’s impressive and knows her stuff. She’s a valuable voice on highly strategic discussions in the cybersecurity space but also digs in to drive action when and where it matters."
Ted Schlein
Partner Kleiner Perkins & Chairman, Ballistic Ventures
"Individuals who get both the art and science of marketing are rare. Holly is one of those leaders. She’s very strong operationally and can create and drive initiatives that not only emote to prospects and influencers but drive tangible business results and growth."
Rohit Ghai
CEO, RSA
"I have never worked with a marketing executive and strategist that has impressed me more. From strategy to jumping in to help hands-on to prove out the strategy, she is always willing to lead or demonstrate what needs to be done to be successful."
Doug Howard
CEO, Pondurance
"Holly brings the strategy, the science and the art of marketing together to drive outcomes fast. She’s truly a unicorn."
Niloofar Howe
Board Member, Investor & Entrepreneur, Razi Ventures
"Holly brings real discipline to her role as an executive marketing leader and she’s knowledgeable on all aspects from brand to demand gen and everything in between. She’s a savvy executive and one I hope to work with again in the future."
Bill Shaheen
Operating Executive, Evergreen Coast Capital
FOR STARTUPS
Marketing Outsourced Services
You have secured funding and are well on your way to an MVP that fulfills an important unmet need. You know that creating market momentum is a critical competitive advantage to get momentum quickly, but aren’t yet sure what to commit to on the marketing front that will get you the biggest impact. This is where we come in.
Surge Acceleration Package for Software Startups
In just three months, we help you get started with all the marketing assets you need to launch your business. With a preconfigured set of deliverables, we turn your idea into a breathing company, without the need to immediately recruit and onboard marketing resources or traditional agencies that may be out of your current budget envelope.
Surge Marketing as a Managed Service for Startups
After initial launch, get ongoing outsourced market support through Surge Marketing as a Managed Service. You get access to modern, world-class marketing that fits your unique start-up needs AND your budget. Finally, you can use marketing as your strategic advantage.
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WHY SURGE
Outcomes In Three Months...
I created Surge Strategies to fill an unmet need. Today’s progressive CEOs, founders and investors are taking a more aggressive posture to drive market momentum and generate demand to match the pace set by the cloud and digital era. Yet, you can’t get faster outcomes by applying legacy sales and marketing methods or execution models designed for the past.
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