Don't Become a 'Legacy' CMO, CRO, or CSS Leader
A future-ready GTM leader will look very different than it does today as CMO, CRO and CSS roles converge to serve the digital-first customer
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Seven Seconds: The Art of Product-Market Fit & Strategic Positioning
In the B2B tech, finding product-market fit is tough for young and growing companies. Strategic positioning is crucial.
An AI-Ready GTM Requires Radical Unity
Marketing, sales, and customer success functions are converging with the rapid adoption of AI-enabled digital customer engagement tools...
Future-Proof Your B2B SaaS Business: Plan for Probabilities, Not Possibilities
Plan for What’s Probable, Not for What’s Possible While this may sound uninspiring to a CEO and executive team gung-ho on intergalactic...
Marketing Through Perpetual Volatility
Everyone wants to create a company that becomes a blockbuster brand in the proverbial hot minute. And then there’s everyone else.
The 'CMO Problem' in B2B Software
Small to midsize B2B software CEOs and investors continue to struggle with the 'CMO Problem' and the impact strategic marketing can drive...
'Growth' as a Strategy is Antiquated for B2B Software Businesses
Many companies I’ve worked with believe that growth is their strategy. Growth is an outcome. Believing it’s a strategy can lead to...
The CMO Model Isn't Working for B2B Software Growth Companies
Over years my peers and I have each taken hundreds of calls from recruiters for CMO positions at young or high-growth B2B software...
CEOs & Investors: Don't Miss Out on Getting the Valuations You Want!
Advice from 90 Tech CMOs about how to CEOs, founders, and investors can use marketing more strategically to for a better exit The world...
4 Ways Women are Uniquely Impacted by Cyber Threats
As we observe #IWD and Women’s History Month, let's look at how cyber threats create unique obstacles for women and ways we can come...
Are You a Cyber Aware CMO?
It's been years now since Harvard Business Review published an article stating, "CEOs say that digital marketing is now the most...
The Cloud, The Transformation and The Bad Guys
Marketing is increasingly relying on modern IT environments – including mobile, apps and cloud to improve efficiency. However, these new...
Is Your MarTech Stack Vulnerable?
You've just launched your new Modern Marketing Platform. Here are the potential problems marketing teams may not be considering when...
Yes, Even You are a Target
There are a lot of very naughty people who want to take the information our organizations have, all of us. It’s their full-time job to...
Do You Really Have a Breach Communication Plan?
If your company doesn’t have a crisis communication function, and doesn’t have a breach readiness plan, in the event of a public security...
Modern Marketing in the Age of Cybercrime
A reporter posed an interesting question to me recently, ‘what is marketing’s role in cybersecurity?’ I suspect from any CMO or...
Marketing's Role in Cybersecurity
As CMOs and responsible leaders we must play a proactive role in cybersecurity. I've kept the language light in this blog series in hopes...
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