Strategic Growth Services
Whether you are a hyper-growth business, a start-up or a turnaround, the throughlines are strategy, speed and impact next quarter - and you can’t wait for an enterprise-class GTM engine in a year.
Market Strategy & Segmentation
Market Fit
With proper targeting and market segmentation, you can attract the prospects that best fit your product or service and not waste your marketing budget or sales team's time on unqualified leads. This is the basis for any sound marketing strategy and GTM execution.
Branding, Position & Messaging
Differentiation
Once you have a great strategy, let's build messages around your unique competitive differentiation so you can stand out from all the rest. Through either a turnkey approach or a more collaborative method, I can give you the words that create consistency across all marketing and sales channels.
GTM Plan & Budget
Leverage & ROI
I can help you assess your modern GTM strategy and current plan and find the best leverage to make one dollar act like three, so you can give your investors confidence that you can meet your growth ambitions.
Naratives & Storyline
Engagement
Inspirational leadership needs a great story to tell customers, investors and employees. I can help you develop or refine your narrative to drive the change you want and bring people along in the change curve. Tell your story to inspire execution and engagement.
Digital GTM Engine Across Sales & Marketing
SaaS Model, Built for Scale
Digital modernization and transformation is always a requirement for building a scalable business. With a digital transformation plan, your team can implement in phases as budget allows with confidence knowing you made the right decisions at each stage across the full marketing and sales stack.
Team Design
World-Class Talent
The best results don't necessarily mean hiring the most expensive talent. Success comes with designing a leveraged organization with highly motivated, high potential talent set up to do their best work, with aligned KPIs. I can help you design the right model for you and recruit the right talent.
CMO & CRO Advisory
New CMO/CRO Acceleration
Whether you are a new leader or looking to evolve to modern methods, it never hurts to have help. Often, by the time a new CMO or CRO is brought on, work has been piling up and it can be difficult to ramp as fast as the business wants to run. New GTM leaders can feel overwhelmed and need to getting a second take on what they are seeing in order to make decisions to move fast. With help from Surge, not only do you get an extra set of hands, you can get a faster start to your GTM transformation to deliver outcomes quicker.
VC & PE Advisory
Transaction & Growth Support
Surge Advisory Services help private equity firms conduct due diligence, review deals or assess market opportunities. For VCs we can offer paid or advisory/board services to help accelerate growth for your portfolio company and can also help attract, and onboard the right marketing leader and team.
Sample Engagement
Typical Three-Month Engagement with a Fast Track to Success
