Join the 8 Week GTM SURGE Challenge
No obligation. Reserve your seat today, pay later!
Are You Future-Ready?
Position yourself as a next-generation GTM leader!
A future-ready GTM leader will look very different than it does today as CMO, CRO and CSS roles converge to serve the digital-first B2B tech customer
CMO, CRO and Customer Success leaders need to move beyond alignment, and move toward convergence. In B2B technology, these roles are converging due to the emphasis on a seamless customer experience, the importance of expansion revenue, and pressure from investors to generate lasting value versus just chasing growth lost to churn. This is causing a lot of disruption in some organizations because the way many GTM teams are operating, isn't aligned with the rapidly evolving next-generation requirements of the digital-first B2B techsumer.
High Potential Talent
Accelerate your experience and skills in just 8 weeks so you can work smarter, not harder!
GTM Leaders in Transition
Expand your career beyond your current function and set yourself up for something new!
New & Aspiring CMOs
Take your career to the next level to help you get a seat at the table!
Digital Transformation Leaders
Learn ways to drive digitial and operational efficiency by breaking down silos!
New CROs
Newly responsible for marketing and sales but want to make the modern engine hum!
Customer Success Leaders
Learn ways to lead change so your entire GTM is customer-obsessed!
- Get 40% off regular price of $2,499!
8 Week Challenge
1,499$Get the special launch discount of 40% by being one of the first to transform your career and your company in just 8 weeks!Valid for one year- All the benefits of the free plan
- Full access to all the learning content; videos, tools
- Membership in peer cohort
- Community access and live huddles
- 1:1 coaching
- POWER of SURGE Audiobook & PDF
Future-Ready CMO/CRO
3,499$Great for high potential CMOs committed to growthValid for 2 years- All the benefits of the 8 week challenge
- Readiness assessment
- Customized Development Path
- VIP executive mentorship (a $4,200 value)
The competition won't wait!
Unlock the door to unparalleled career growth with this exclusive program tailored for high-potential B2B GTM leaders. Learn five steps to accelerate your career, land or grow into a CMO or CRO role, and thrive as a transformational leader.
Marketing, sales and customer success roles are converging and we don't have 2-3 decades for our next-generation of GTM leaders to gain experience and the AI-fueled requirements won't wait! Level up by delving into the five critical principles that pave the way for success.
STRATEGY Define your operating strategy, pick your core market segments, and defining your endgame
UNITY Drive radical unity on targets and orient around the digital-first customer experience
REPUTATION Create a unique positioning and brand relevance to breakout of the noise
GAINS Understand what investors want, drive net new growth & expand your core base, and better handle EBITDA & CAC pressure
EFFICIENCY Develop a modern operational engine and team for designed for speed, scope, and scale
Immediately Accelerate Your Business & Career
PROVEN PLAYBOOKS
Get 30+ years of B2B strategic marketing and GTM best practices proven to have transformative impact on any modern, small- to mid-sized software business.
COHORT-BASED LEARNING
You will join a small group of current and aspiring CMOs, CROs, and GTM leaders to learn together and share experiences. Cohorts are kept small to so you get the most out of this great network.
ALL IN YOUR POCKET
This 8 week challenge is delivered through a SURGE MOBILE APP where you can easily access content, videos, templates and the community on the go, or at your desktop.
How it Works
Pick a Cohort
Pick the cohort group that best fits your schedule. Groups are kept small.
Weekly Challenges
Complete the weekly challenges at your own pace. Includes video, audio, and workbooks.
Weekly Huddles
Engage live each week to cover topics, share learnings and get 1:1 help.
Share Best Practices
Engage with experts and grow your network to continue development.
Decisions, Decisions...
If you're still wondering if this challenge is for you, join one of my information sessions and I'll answer all of your questions.
You are worth it! Find out why by booking a time.
Crew Rally
Great for corporate groups or VC/PE portfolio teams that want to up-level their entire crew. Will work with you to develop a challenge that meets your specific needs.
Price Available Upon Request
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Customized GTM Challenge for your marketing, sales and customer success teams; or specific functions
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Ability to integrate your own best practices
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Access to all the existing SURGE content through the app
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Group or VIP coaching
Preview CHALLENGES
GTM Transformed
Consider how GTM roles are converging, how the world is changing and why you must evolve as a next-generation GTM leader.
